KSB Asia North: Steady Growth Showcases Brand Strength
The conference began with a keynote address from Mr. He Jun, Executive President of KSB North Asia. He provided an in-depth analysis of the region's business performance in 2024, expressing gratitude for the team's hard work and recognizing their significant accomplishments.

Mr. He emphasized that despite global market volatility, KSB maintained steady growth, thanks to its superior product technology, comprehensive service network, and strong brand reputation. Looking ahead to 2025, he highlighted KSB's commitment to increased investment in R&D, market expansion, and customer service, driving growth through innovation and winning market share through exceptional service, thereby continuously enhancing brand competitiveness.
KSB Shanghai: Setting New Benchmarks for Industry Leadership
As a key strategic base for KSB in China, the Shanghai region's performance was particularly noteworthy. Mr. Zhu Jongyi, General Manager of KSB Shanghai Pump Co., Ltd., provided a comprehensive review and outlook for the region.

He stated that the Shanghai team's collaborative spirit and determination to overcome challenges led to remarkable results in 2024, further solidifying KSB's leadership position in the industry. In 2025, the Shanghai region will continue to deepen partnerships, actively expand market share, strengthen internal management, and improve operational efficiency, laying a solid foundation for sustainable growth.
Financial Review and Outlook: Empowering Business Growth
CFO of KSB North Asia, presented a thorough review of the 2024 financial performance and a detailed outlook for the 2025 financial plan. Mr. Dong highlighted the significant progress made in financial management and cost control in 2024, ensuring the company's stable development through optimized resource allocation and improved operational efficiency.

He emphasized that KSB North Asia will continue to strengthen financial management and optimize its financial structure in 2025 to support the company's strategic goals. He also provided detailed explanations of the financial budgets for each business segment, providing strong financial support for their expansion efforts.
Global Perspectives: Charting the Course for Future Growth
A key highlight of the conference was the presence and video presentations from KSB's global business leaders:




They shared in-depth reviews of 2024 and strategic plans for 2025 within their respective areas.



Their global perspectives showcased KSB's strategic positioning and development prospects in the global market, greatly boosting the morale of attendees and reinforcing their confidence in KSB's future.
Business Focus: Defining Strategic Direction
During the conference, KSB Shanghai's sales directors for each business unit presented detailed sales reports and 2025 sales target projections for the petrochemical & chemical, energy, general industry & building, water, digitalization, and KSB SupremeServ.






They presented concise sales strategies and action plans tailored to the dynamics of the Chinese market and customer needs, providing clear direction for the sales efforts in the coming year.
Internal Collaboration: Enhancing Operational Efficiency
The January 18th session focused on key areas such as product management, R&D, marketing, human resources, and operations management. Technical Director of KSB Shanghai detailed the R&D achievements of 2024 and outlined KSB's plans for product innovation and technological upgrades in 2025.

HR Director of KSB North Asia and Marketing Director of KSB Shanghai unveiled the KSB Shanghai 2025 marketing plan and reviewed the successful public relations campaign celebrating KSB Shanghai's 30th anniversary in 2024. The well-planned and efficiently executed campaign generated tens of millions of impressions, significantly boosting KSB's brand awareness and market influence in China, further solidifying its industry leadership. She shared case studies to vividly demonstrate the crucial role of public relations in brand building and market expansion.

She also announced that KSB Shanghai had once again been recognized as a "Top Employer China," and elaborated on the critical role of human resource management – from talent acquisition to training and development – in driving the company's strategic goals. She emphasized that talent is the core driver of corporate development, and systematic HR management is essential for unleashing team potential and fueling company growth.




Furthermore, Mr. Zhu Jongyi, General Manager of KSB Shanghai, led the entire company's operations team, in a comprehensive review and outlook of the company's 2024 operations, emphasizing key aspects such as quality control, production efficiency improvement, and safety.
EHS and Digitalization: Driving Sustainable Development
The conference also highlighted Environment, Health, and Safety (EHS) and digital transformation.

Deputy General Manager of Shanghai KSB Pump Co., Ltd., summarized the EHS work in 2024 and set higher standards for future EHS work at KSB factories, demonstrating KSB's unwavering commitment to sustainable development.

Deputy Finance Director of KSB Shanghai, provided an overview of the Big2G project, showcasing KSB's proactive exploration and practical achievements in digital transformation and project management.
Annual "Red Envelopes": Incentives and Goals Aligned
Continuing the annual tradition, Mr. Zhu Jongyi presented "red envelopes" containing the new year's sales targets to each business unit. Mr. He Jun also presented special digital sales targets for the year.


Company management also presented awards to the 2024 KSB Shanghai Outstanding Sales performers, recognizing their efforts in the past year and encouraging them to achieve even greater success in 2025. This segment not only added a festive and energetic atmosphere to the conference but also demonstrated KSB's care and appreciation for its employees, showcasing the company's determination to further boost team cohesion and fighting spirit.
Summary and Outlook: Building a Brilliant Future Together
Mr. Zhu Jongyi, General Manager of KSB Shanghai Pump Co., Ltd., delivered the closing remarks. He emphasized that the conference was not only a summary and review of the past year's work but also a planning session for future development. KSB will continue to uphold its core values of "Satisfied Employees, Satisfied Customers, Satisfied Shareholders, and Satisfied Society," continuously improving product and service quality, strengthening team building, deepening market expansion, and striving to achieve the company's long-term development goals.

With the successful conclusion of this conference, KSB's journey in 2025 has officially begun. The conference has injected tremendous momentum into the new year's development and laid a solid foundation for KSB's future.
All KSB employees will embrace the future with renewed enthusiasm and determination, working together to reach even greater heights and write a brilliant new chapter for KSB. Moving forward, KSB will continue to build on its exceptional technical strength and service philosophy to provide superior products and solutions to customers worldwide, further solidifying its position as a leading global provider of fluid engineering solutions, helping customers achieve excellence, and driving the industry to new heights.